Strategic Marketing seeks to build a strategic framework of integrating business objectives, strategies, positioning and activities necessary for effective marketing implementation. The marketplace is in a constant state of change and it is critical that marketers understand the changes taking place and are able to develop marketing activities to pursue opportunities and minimize threats.
Objectives:
- To provide an overview of strategic marketing while highlighting some of the recent developments and directions.
- To explore the impact of marketing decisions on the economic and financial performance of the company
- To provide practical application of concepts learned to the circumstances of a marketing strategy using simulation Markstrat3 and case studies