Introduction
USI’s Masters provide high specialization both in terms of professional training and of academic research. Top-level international renown faculty teach innovative courses, with a strong multi-disciplinary orientation and in collaboration with prestigious institutions...
First Semester
The course develops around three main topics: (a) Financial accounting and financial statements; (b) Financial statements analysis; (c) Performance management. The teaching methods include formal lectures as well as discussions of cases. The course provides the...
First Semester
This course focuses on business strategy, examining issues central to long and short-term competitive position. We will explore a variety of conceptual frameworks and models to analyse and gain insight into how to achieve or sustain competitive advantage. This journey...
First Semester
At the end of this course, students should: Be able to interpret a company’s financial statements, at least in broad terms; Understand where the company’s value comes from; Understand the principles for determining the value of shares and other financial...
First Semester
Organizational behavior is a course in applied behavioral science which brings insights from economics, psychology, and sociology to bear on a variety of issues that are central to our capacity to understand and manage business companies and other complex...
First Semester
The course presents the main concepts of Economics, at an introductory level. It covers both Microeconomics and Macroeconomics issues, related to the economic method, demand and supply, elasticities and their applications, national income, inflation, money, growth,...
First Semester
Strategic Marketing seeks to build a strategic framework of integrating business objectives, strategies, positioning and activities necessary for effective marketing implementation. The marketplace is in a constant state of change and it is critical that marketers...
Second Semester
The identity of a firm can be considered as important a resource as its financial, human or technological resources. In fact today organizations often offer the same products and services and often even communicate in the same way. Therefore, what the organization is...
Second Semester
The communication environment has become characterised by an explosion in alternative media and other technology-based channels and techniques for targeting consumers. Firms have experienced increasing scepticism regarding the effectiveness of traditional mass media...
Second Semester
The purpose of this course is to help students understand how and why investor relations are an important part of the corporate communication mix. The course discusses the current capital marketplace; the main theories and concepts of investor relations; as well as...
Second Semester
Companies and institutions today need to take into account an increasing number of publics ready to take action on issues that concern them, and for which they hold these organizations responsible. The increasing complexity of social, economic and technological...
Second Semester
The lecture for Master students shall cover different approaches to the planning, negotiation, implementation and control of different sponsorship and partnership forms and strategies in the sports, entertainment, cultural and media field. Other areas are not a...
Third Semester
“2015 will see the beginning of the end of Internal Comms. And that’s a good thing. (…) We’ve got distracted by being a ‘function’. Organisations have been busy building silos for far too long, losing sight of the real value we can bring as professionals....
Third Semester
The press and broadcasting law module will deal with freedom of the press, pluralism and media concentration, rights and obligations of journalists, editorial secrecy, interviews, and the status of broadcasting. The protection of privacy and reputation module will...
Third Semester
The course focuses on the practice of “Public Affairs”. Discussing different public affairs approaches, we examine to what extent corporate interest and individuals can influence the political processes and particularly changes in legislation. In the course, we will...
Third Semester
The goal of the course is to make students familiar with statistical data analysis – the art of examining, summarising and drawing conclusions from data. This includes the organisation of a coherent database and its use to produce statistical summaries and...
Third Semester
The profession of corporate communication is increasingly data driven (e.g. big data), however the methodologies with which this data is collected and analysed remain often inexplicit and data is taken rather non-critically as a fact. This course provides the...
